ROX.com Products Catalogue
ROX.com is the online home of one of the UK’s most distinctive luxury jewellers, and its products catalogue covers considerably more ground than the brand’s Diamonds and Thrills tagline might initially suggest. From handpicked diamond engagement rings and high jewellery to Swiss precision watches, bespoke design commissions, men’s jewellery, and silver pieces under £500, the ROX product range is designed to serve every point on the luxury spectrum without compromising on the quality standards that have defined the brand since its founding in 2002.
If you are researching ROX.com products before making a purchase decision, this guide covers the full catalogue: what categories exist, which brands are stocked, how the bespoke service works, what to expect in-store and online, and how ROX compares with other major UK luxury jewellers in 2026.
What Is ROX.com?
ROX is a British jeweller established in 2002 by Kyron Keogh and Grant Mitchell, specialising in diamonds and luxury watches. ROX currently operates stores across Scotland and England, in Edinburgh, Glasgow, London, Liverpool, Newcastle upon Tyne, and Leeds.
Award-winning luxury retailer ROX is one of the UK’s most exciting and inspiring jewellers, with exceptional customer service and daring designs at the heart of the company. From its flagship stores in Glasgow’s famous Argyll Arcade and Edinburgh’s iconic Assembly Rooms to Trinity Leeds, Liverpool One, and Battersea Power Station in London, ROX brings breathtaking diamonds, luxury watches, and contemporary designer jewellery.
ROX has an uncompromising commitment to closely following the latest trends, introducing exciting new jewellery and watches every week.
The brand operates both as a physical retail experience across six UK cities and as a fully functional e-commerce platform at rox.co.uk, where the complete products catalogue is available to browse and purchase.
The ROX Jewellery Catalogue: What Is Available
The jewellery offer at ROX is organised across several distinct categories, each serving different occasions, budgets, and styles.
Engagement Rings
The ROX reputation for diamond engagement rings is dazzling. As diamond experts, ROX knows what it takes to spot a beautiful diamond. Every ROX diamond engagement ring is handpicked for its superior cut, presence, and beauty.
Engagement rings form the flagship category of the ROX product catalogue and carry the greatest depth of choice. Customers can select diamonds based on the 4Cs: cut, clarity, colour, and carat weight. Settings are available across a range of metals including platinum, yellow gold, white gold, and rose gold. The range encompasses classic solitaires, halo designs, three-stone rings, and more contemporary sculptural styles across the brand’s own collections.
For those seeking something beyond the standard range, the bespoke design service offers a fully custom engagement ring created to individual specification. This is covered in detail below.
Diamond Jewellery
Beyond engagement rings, the ROX catalogue covers the full spectrum of diamond jewellery including earrings, necklaces, collars, bracelets, wristwear, and dress rings. The diamond jewellery section spans both ROX’s own in-house designed collections and pieces from selected partner brands.
ROX’s jewellery collections are designed in Scotland by an in-house design team. The jewellery is meticulously designed to ensure every collection is as unforgettable as the next. The design team have worked all over the world to create powerful, timeless jewellery. Inspiration for the pieces comes from films, patterns, art, and emotion. Everything designed is original and unique with immense attention to detail.
ROX Signature Collections
The ROX own-brand jewellery catalogue is organised into named collections, each with a distinct design identity. The current collections include Adore, Cascade, Classic, Code, Cosmic, Diffusion, DNA, Honour, Love, Miss ROX, M ROX, and Sculpt.
This breadth of collection names reflects a deliberate approach to serving different customer personalities and occasions rather than presenting a single unified aesthetic. The Miss ROX collection is positioned toward younger buyers and lighter everyday pieces. M ROX is the men’s jewellery line. Sculpt features architectural, design-led pieces for buyers seeking something less conventional. Classic addresses the perennial demand for timeless, understated fine jewellery.
High Jewellery
The ROX catalogue includes a dedicated high jewellery section, which features the most exceptional and rare pieces in the range. High jewellery typically involves significant stones, intricate handcrafted settings, and one-of-a-kind or very limited production pieces. This section sits at the top of the value hierarchy and is aimed at buyers seeking genuinely exceptional statement pieces.
Lab-Grown and Mined Diamonds
ROX addresses the growing consumer interest in sustainable and ethical sourcing through a dedicated lab-grown diamonds category alongside its mined diamond offer.
The catalogue distinctly separates lab-grown diamonds and mined diamonds, allowing buyers to make an informed choice based on their personal values, budget, and priorities. Lab-grown diamonds are chemically and physically identical to mined diamonds but are created in controlled environments, typically at a significantly lower price point for equivalent carat weight and quality.
ROX is an Assay Assured retailer. All precious metal jewellery offered carries the legally-required independent hallmark verifying the precious metal content. ROX is part of a scheme of sampling and testing by Assay Assured to ensure that jewellery exempt by weight from hallmarking is also of the claimed standard, a protection over and above legal requirements.
This accreditation matters practically. It means every piece of precious metal jewellery sold carries independent verification of its metal content, giving buyers confidence that what they purchase is exactly what it is claimed to be.
Coloured Stones
The ROX catalogue includes a dedicated coloured stones section, covering sapphires, emeralds, rubies, and other precious and semi-precious stones set in fine jewellery. Coloured stone pieces have grown considerably in demand following high-profile engagement ring choices that moved away from the traditional diamond solitaire.
Silver Jewellery and Entry-Level Pieces
ROX offers silver jewellery and a dedicated section for jewellery under £500, making the brand accessible to buyers seeking a genuine luxury piece at a more accessible price point. This category covers contemporary silver designs and lighter gold pieces that carry the ROX design identity without the premium associated with significant diamond content.
Men’s Jewellery
Men’s jewellery is a distinct category within the ROX catalogue, addressing a market that has expanded substantially in recent years. The M ROX collection includes rings, bracelets, necklaces, and cufflinks designed specifically for male buyers, reflecting the broader cultural shift toward jewellery as a mainstream accessory for all genders.
Stacking and Layering
A dedicated stacking and layering section reflects one of the most enduring jewellery trends of recent years. This section curates pieces specifically designed to work in combination, covering rings, bracelets, and necklaces that complement each other without requiring individual styling expertise from the buyer.
Personalised Jewellery
Personalised jewellery is available through the ROX catalogue, covering engraving, birthstone incorporation, and name or initial pieces that create a more individual connection between the piece and the buyer. This category has grown significantly across the luxury market as consumers seek emotional resonance alongside aesthetic value.
Partner Brands: Chopard and Gucci
Beyond its own collections, ROX stocks designer jewellery from selected partner brands. The ROX jewellery catalogue includes pieces from Chopard and Gucci alongside its own-label offer, giving buyers access to internationally recognised luxury brand jewellery through the ROX retail experience.
The ROX Watches Catalogue: Premium Timepieces in 2026
Watches are the second major pillar of the ROX product catalogue, and the brand’s watch offer is both deep and carefully curated.
Watch Brands Stocked at ROX
ROX specialises in luxury watches, stocking brands including Hublot, Chopard, Bulgari, Zenith, TAG Heuer, Tudor, and Gucci.
Each brand occupies a distinct position in the horology market:
- Hublot: Known for bold, avant-garde designs and the Big Bang and Classic Fusion collections. ROX stocks the Hublot Big Bang and Hublot Classic Fusion collections alongside other current Hublot lines.
- Chopard: A Swiss manufacturer covering both jewellery watches and sports models, with strong credentials in both aesthetics and mechanical quality.
- Bulgari: An Italian luxury house known for the Serpenti and Octo collections, combining distinctive design with serious watchmaking.
- TAG Heuer: The most accessible of the major Swiss brands in the ROX catalogue, with a strong heritage in motorsport and precision timing.
- TUDOR: The sister brand of Rolex, offering Swiss-made quality at a more accessible price point than its more famous sibling. A strong entry point for buyers new to luxury watches.
- Zenith: One of the most technically distinguished watch manufacturers in the world, known for its El Primero movement and its heritage in chronograph production.
ROX also covers the Watches and Wonders 2026 releases, the annual Geneva watch fair that serves as the global industry’s most significant launch event. This gives buyers access to the newest releases from partner brands.
Watch Categories
The ROX watch catalogue is organised by style as well as brand, covering performance watches, sports watches, diver watches, GMT watches, diamond watches, classic watches, limited editions, men’s watches, women’s watches, and smart watches.
This breadth of categorisation helps buyers navigate the range by use case as well as by brand preference. A buyer seeking a diver watch for active use will have different requirements from someone seeking a classic dress watch for formal occasions, and the ROX catalogue addresses both needs within a single platform.
Watch Trade-In
ROX offers a watch trade-in service, allowing buyers to exchange an existing watch against the value of a new purchase. This is a significant practical benefit for buyers looking to upgrade an existing timepiece without bearing the full cost of the new purchase.
The ROX Bespoke Design Service
One of the most distinctive elements of the ROX product offer is its bespoke design service, which takes the catalogue from a conventional retail experience into something considerably more personal.
ROX provides bespoke design services, allowing buyers to create a one-of-a-kind piece with guidance from in-store specialists, from initial concept to final craftsmanship.
The bespoke service is most commonly used for engagement rings, where buyers want a piece that reflects a very specific vision rather than selecting from existing stock. It is also used for anniversary pieces, significant gifts, and jewellery that incorporates family stones or heirloom elements.
The process involves working directly with ROX design specialists to develop a concept, choose the central stone or stones, select the metal and setting style, and review designs before the piece is made. For buyers who have exhausted the standard catalogue, or who simply want something that cannot be found elsewhere, the bespoke route provides a genuinely creative alternative.
The ROX In-Store Experience
Understanding ROX.com products in isolation misses part of what the brand is actually selling. The physical store experience is integral to how ROX positions itself, and many buyers use the online catalogue to research before visiting a showroom.
The ROX Glasgow boutique offers a curated selection of diamond engagement rings, wedding bands, designer jewellery, and luxury watches within a premium showroom setting. The Thrill Room in Glasgow features the UK’s first Moët and Chandon champagne bar located in a jewellery shop.
From its flagship stores in Glasgow’s famous Argyll Arcade and Edinburgh’s iconic Assembly Rooms to Monument Mall in Newcastle, Trinity Leeds, Liverpool One, and Battersea Power Station in London, ROX brings luxury jewellery and watches with exceptional customer service.
The Battersea Power Station location in London is particularly significant as a flagship for the brand’s southern expansion, sitting within one of the most high-profile retail developments in recent UK history.
The ROX boutique offers aftercare services including cleaning, repairs, and resizing, helping buyers maintain their jewellery’s brilliance over time. The workshop is located in Glasgow and can turnaround simple repairs on the same day.
Practical Buying Information: Finance, Delivery, and Price Matching
For buyers considering a significant purchase through ROX.com, several practical details are worth understanding before committing.
ROX offers up to 60 months interest-free finance, subject to terms and conditions. This makes significant purchases more accessible by spreading the cost over up to five years without interest charges. For diamond engagement rings and luxury watches, which often represent multi-thousand-pound investments, this option substantially reduces the barrier to purchase.
Stock permitting, orders are usually dispatched on the same day. All orders are sent out in plain outer packing with no mention of ROX on the outside. Every gift inside is presented in a ROX branded packer with a luxury ROX bag or gift wrap. The courier delivers seven days a week.
ROX offers a price match guarantee. Simply provide the competitor and product details. If the price can be verified and the competitor has the stock available, ROX will match the price or refund the difference. This applies against any other UK retailer shop or website price, provided the product is identical and both ROX and the competitor have it in stock.
ROX’s online jewellery and watch experts are available between 9am and 5.30pm Monday to Friday. Buyers can also message via WhatsApp on the listed number. If assistance is needed at weekends, showrooms are open on Saturday and Sunday.
ROX Awards and Industry Recognition
ROX has won Independent Jeweller of the Year at the UK Jewellery Awards 2011, Scottish Retailer of the Year at the Scottish Fashion Awards 2011, and Online Retailer of the Year at the Scottish Retail Excellence Awards 2010.
These awards reflect recognition from both the jewellery industry and the broader retail sector, and they establish ROX’s credibility not just as a designer but as a retailer that has consistently delivered on customer experience.
How ROX Compares With Other UK Luxury Jewellers
| Feature | ROX | Hatton Garden independents | Cartier / Tiffany |
|---|---|---|---|
| Founded | 2002 | Various | 1847 / 1837 |
| UK locations | 6+ cities | London-centric | Major UK cities |
| Own-brand collections | Yes, extensive | Often limited | Yes |
| Bespoke design | Yes | Yes, widely | Yes, at premium |
| Watch brands | Hublot, TAG, Tudor, Bulgari, Chopard, Zenith | Varies | Limited |
| Lab-grown diamonds | Yes | Varies | Limited |
| Interest-free finance | Up to 60 months | Varies | Rarely |
| Price match | Yes | Rarely | No |
| In-store champagne bar | Yes (Glasgow) | No | No |
Key Takeaways
- ROX is a British luxury jeweller founded in 2002 by Kyron Keogh and Grant Mitchell, operating stores in Glasgow, Edinburgh, London, Liverpool, Newcastle, and Leeds, with rox.co.uk as its full online catalogue.
- The jewellery catalogue covers diamond engagement rings, high jewellery, coloured stone pieces, silver jewellery, men’s jewellery, personalised pieces, stacking and layering sets, and jewellery under £500, organised across twelve named own-brand collections.
- The watch catalogue stocks Hublot, Chopard, Bulgari, TAG Heuer, TUDOR, Zenith, and Gucci, organised by brand, style, and use case, with coverage of the Watches and Wonders 2026 releases.
- ROX is an Assay Assured retailer, providing independent hallmark verification on all precious metal jewellery above legal weight thresholds.
- The bespoke design service enables buyers to commission entirely custom pieces, from initial concept through final craftsmanship, with in-store specialist guidance at each stage.
- ROX offers up to 60 months’ interest-free finance, same-day dispatch, seven-day courier delivery, discreet packaging, and a full price-match guarantee against any UK retailer.
- The Glasgow flagship features the UK’s first Moët and Chandon champagne bar inside a jewellery shop, housed within the historic Argyll Arcade, Europe’s oldest shopping centre.
- All jewellery is designed in Scotland by an in-house design team drawing inspiration from art, film, travel, and emotion.
Frequently Asked Questions
What does ROX.com sell?
ROX.com sells luxury diamond jewellery, engagement rings, wedding rings, high jewellery, coloured stone pieces, silver jewellery, men’s jewellery, personalised and bespoke pieces, and luxury watches from brands including Hublot, Chopard, Bulgari, TAG Heuer, TUDOR, Zenith, and Gucci. The catalogue also covers designer jewellery from Chopard and Gucci.
Is ROX.com a legitimate jeweller?
Yes. ROX is a British jeweller established in 2002, operating physical showrooms in six UK cities. It is an Assay Assured retailer, providing independent hallmark verification on its precious metal jewellery. It has won multiple industry awards including Independent Jeweller of the Year at the UK Jewellery Awards.
Does ROX offer bespoke jewellery design?
Yes. ROX offers a full bespoke design service for customers wishing to create a custom piece. The process involves working directly with in-store specialists from initial concept through stone selection, metal choice, design review, and final production. The service is most commonly used for engagement rings.
What watch brands does ROX stock?
ROX is an authorised dealer for Hublot, Chopard, Bulgari, TAG Heuer, TUDOR, Zenith, and Gucci watches. The catalogue is organised by brand, style, gender, and use case, and covers the latest releases from each brand including Watches and Wonders 2026 launches.
Does ROX offer finance?
Yes. ROX offers up to 60 months’ interest-free finance, subject to terms and conditions. This allows buyers to spread the cost of significant purchases over up to five years without interest charges.
Does ROX price match?
Yes. ROX operates a price-match guarantee against any UK retailer, online or physical, provided the product is identical and both ROX and the competitor have it in stock. Buyers should contact ROX with the competitor’s name, product details, and price.
Does ROX sell lab-grown diamonds?
Yes. ROX has a dedicated lab-grown diamonds category within its catalogue, sitting alongside its mined diamond offer. The distinction is clearly made, allowing buyers to choose based on personal values, budget, and preference.
Where are ROX showrooms located?
ROX showrooms are located in Glasgow’s Argyll Arcade, Edinburgh’s Assembly Rooms, Battersea Power Station in London, Monument Mall in Newcastle, Trinity Leeds, and Liverpool One. The Glasgow flagship includes the UK’s first Moët and Chandon champagne bar inside a jewellery shop.
Conclusion
The ROX.com products catalogue is one of the most comprehensive luxury jewellery and watch offers available from a British independent retailer in 2026. Its combination of own-brand Scottish-designed jewellery, authorised dealerships for seven major Swiss and international watch brands, a bespoke design service, lab-grown diamond options, and Assay Assured quality verification gives it genuine breadth and credibility across all the categories it covers.
What distinguishes ROX from the wider field of UK luxury jewellers is the combination of product range and retail experience. The physical showrooms, particularly the Glasgow flagship with its champagne bar in the Argyll Arcade, deliver something that purely online luxury retailers cannot match. The online catalogue, with same-day dispatch, discreet packaging, seven-day delivery, and a price-match guarantee, competes effectively with every major rival on the transactional side.
For buyers in 2026 considering a significant jewellery or watch purchase, ROX.com represents a well-established, independently accredited, and consistently decorated option that merits serious consideration alongside the more internationally recognised luxury names. The product catalogue is extensive, the credentials are independently verified, and the experience, both online and in-store, is designed to justify the investment.
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